If you are in the Real Estate business you know that your properies form the main structure of your business and make up the stock you work with and promote to clients.
Properties and their data are the most valuable asset your company has. Every single fact about your properties should be recorded and used to promote them.
As quick examples if a property is close to a good school then this fact should be shared with your clients and if a property does not have central heating then this fact should be shared too.
When you prove that you know all the facts and thoroughly know the product you are tryting to sell your clients will notice and you will rise above the rest.